Corporate strategy revolves around the portfolio of business units and the role of head office.
Which business units should grow, which should the grow hold on to, which should be harvested for eventual exiting, and which should be divested?
Its all about business unit portfolio composition, downscoping or adding, diversification, clustering, how to best exploit group competencies, and the head office role.
Strategic planning calls for each business unit in a group portfolio, or standalone smaller business entity, to develop a viable and defensible strategy taking into account market attractiveness, resources at its disposal and capabilities of the organisation
Business strategy should be be clearly stated in terms of vision (BHAG, core purpose, core values), mission, positioning for competitive advantage and customer value proposition to fully exploit core competencies and best position a business vis-à-vis its competitive environment.
Once the business units strategy is in place, a company requires supportive functional strategies. These include sales and marketing, supply chain, financial, human resources and information strategy.
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