Market segmentation and targeting

Ranking and screening strategic opportunities

This section on market segmentation and targeting is being developed, and will be expanded.

It deals with the methodology of how to decide which market opportunities to pursue, hold on to, or avoid. 

It is based on market attractiveness and the company's competitive position as criteria.

It is a useful approach in justifying the vision and mission by looking at business units or product portfolios rather than the business as whole.

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